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Search Engine Optimization

Four Pillars of an Effective SEO

Four Pillars of an Effective SEO Search Engine Optimization (SEO) is difficult to understand, and sometimes over complicated. Apparently, the ‘ranking factors’ are to be blamed for this. Ranking factors i.e. the criteria applied by a search engine while evaluating the web pages, run into 200 pages in case of Google in a bid to generate organic search results. If you take a close look at the ranking factors, you would realize that not all of them are relevant to every business. In reality, there is a sea of information...
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